Description
Full color 9 3/4″ x 13 1/2″ ad for Budweiser Beer that starts off with the phrase that “You fish in vain for words to describe your first big catch”. This ad has a drawing of a boy and his dog beginning the walk back home as the boy has his pole, which is nothing more than a long stick and maybe six feet of string, strung over his left shoulder and in his right hand he is holding about a 12 inch fish. He has just walked past two older men, standing there with nets and actual fishing rods, who are looking at the boy as though he were a king. The ad tells you that “You live it all over again each time you think of it…and you are reminded that never again can you duplicate that first, great fishing thrill. Yes, you can try to describe a grand adventure, but words can never make your listener feel your surprise, your excitement or your pride. There are many other things in life that actually must be seen, heard, felt, inhaled or tasted to be appreciated. That is why no words in any language can tell you what you experience when you enjoy the distinctive taste and bouquet that have made Budweiser the most popular beer in all history”.
Source: April 29, 1946 Life magazine.
