Description
Black and white 9″ x 12″ ad for their Family Insurance Plan. The ad has a picture of a family of six heading home from a shopping trip. In a scene that would be hard to believe in today’s times this family of six is walking and are holding two paper bags of groceries along with one six-pack of pop. The headlines say “Announcing New York Life’s pace-setting Family Insurance Plan”, calling it “Life Insurance in an economical family-size package” and assuring you that it “Covers you, your wife, your children – all in just one policy with a low monthly premium”. The ad has a chart that gives rates for different ages of the father and it talks about other features to consider. This ad is larger than my scanner bed so the outer edges of the ad will not be visible in the scanned view.
Source: August 1957 Better Homes & Gardens.
