Description
Black and white 10″ x 13 1/2″ ad for the kind of people who choose, and are insured by, Metropolitan Life. The headline ponders “How come more than one-third of the people in Massachusetts are insured by Metropolitan Life“. Sitting at the bottom of the are are six very different people. There is what looks like a ship’s captain, a shoe repair-man, a chemist, an ice cream sales person, a professor and a very important man sitting back there with his hands folded. The ad says that “You can trust a New Englander to make every dollar work for all it’s worth, and you can trust us to do the same. Maybe that’s why they like us in Massachusetts – and everywhere else. One way Metropolitan helps you get the most out of a straight life policy is a special little clause that lets your insurance dividends pay for additional insurance. This way, you can buy a modest policy at minimum cost – yet still end up with a tidy amount of added insurance”. You are told to call your Metropolitan adviser who will do the job for free.
Source: November 27, 1964 Life magazine.
