Description
Full color 10″ x 13″ ad for their Hide-A-Bed. The ad has a picture of a couple sitting in their living room casting meaningful looks at each other. Next there is a picture of this same living room with the couch folded out and the same couple resting comfortably. The headline claims the “Hide-A-Bed – Latest style in sofas gives you an “extra bedroom” at no extra cost” and the text talks about the six different colors available and the three different sizes. It mentions the Settee size for $179.00, the Apartment size for $189.00 and the Full Size for $199.00. The Large Hide-A-Bed shown in the ad was available for $339.00 while the Hide-A-Bed shown at the bottom of the ad could be had for $249.50.
Source: October 1952 McCall’s.
