Description
Black and white 10″ x 13 1/2″ ad for the Johnson & Johnson Band-Aid Sheer Strips which, the picture calls, “The Breathing Bandage”. In the picture a little girl is having her mother place one of these bandages on her knee. We can tell that the little girl is not being pained while it is being done because there is the hint of a smile on her face. The ad gives us assurances because “Now. Air Vents all over help you heal even faster. Healing air comes in. Moisture goes out. You heal faster. Your skin stays fresh: the breathing bandage helps prevent that whitened wrinkled look. And SUPER STICK makes sure the bandage won’t loosen – even in water. Somehow you feel safer just knowing you have the breathing bandage in your medicine chest. (Save money, buy your Band-Aid Sheer Strips in the large size package. Only 60 cents)”.
Source: November 3, 1961 Life magazine.
