Description
Black and white 9 1/2″ x 13 1/2″ ad for a “Really new taste discovery!”. We see a prim and proper lady eating at someone’s formal dining room table at a table that is properly and formally set. She is tasting a roll that she has put butter on and she has a very pleased expression on her face. She has just discovered that “Imperial has real natural taste!”. They say that “The instant you taste it, you know“. Imperial has real natural taste. And natural aroma, too. On toast or muffins, melting over hot vegetables – any way you use it, Lever Brothers Company guarantees complete satisfaction (or your purchase price refunded). Imperial costs a little more, but adds so much more to your enjoyment of good food. Serve Imperial – always in good taste”. There is a reminder at the end of the ad, “to keep it fresh, always keep it refrigerated”.
Source: April 8, 1957 Life magazine.
