Description
Chevrolet Bel Air Sport Coupe – Full color 9 3/4″ x 13 1/2″ ad with a drawing of a Yellow and White 2-Door 1957 Chevrolet Bel Air Sport Coupe parked by the edge of a lake as the driver, he’s wearing a yachting cap, is looking over his shoulder at a girl who is wading in the water as a small boat with a dog in it is floating nearby. The headline tells you that “you’ll love Chevrolet’s new light-touch driving!”. As if that is not enough reason the ad continues on. “You’ll never put hand and foot to a car so quick, smooth and easy to control – a light touch does it. Chevy’s solid on the road – and that goes for the way it’s put together, too!”. In case you are still not sure, read on. “A wonderful thing happens the very first time you take a ’57 Chevrolet through traffic, or slip it into a tight parking spot. You begin to realize that this car is not only beautifully built, but beautifully behaved as well! In no time at all, you’re faced with the happy fact that this Chevy is a genuine pleasure to drive, and yet there’s practically nothing to driving it. You can chalk this up to Chevy’s sure and easy handling. That, and also the cat-quick responsiveness of its velvety V8 engine. Lively performance is part and parcel of Chevy’s light-touch personality. That’s why V8 options go all the way up to 245 hp. That’s also why new Turboglide – the first and only triple-turbine automatic drive – is offered as an extra-cost option. Come on in and get the light-touch feeling firsthand”.
Source: April 8, 1957 Life magazine.
