Description
Full color 9 1/2″ x 13″ ad for their Bottled and Concentrated Frozen Grape Juice. The ad tells the story of Alice’s Adventures in Welchland. In this version of the classic fairy tale Alice is able to win in the battle with the Queen because she drinks her daily helping of Welch’s Grape Juice and, as the headline describes it “Hurray for the Welch’s…FLIP went the Queen!”. This ad is larger than my scanner bed so the outer edges of the ad will not be visible in the scanned view.
Source: August 6, 1951 Life magazine.
