Description
Full color 10″ x 13″ ad for their products that include their Grapelade, their Orange Marmalade, their Pure Concord Grape Juice, their Tomato Juice and their Grape Jelly. Pictured in the ad is a nicely-set dining room table where a mother, her son and daughter, sit waiting for the arrival of father who we see, dressed in his business suit, coming down the stairs in the background. The young boy, a mischievous look on his face, has reached across the table and filled his spoon with grape jelly from the opened jar placed next to the toast. The mother has sternly grabbed his arm to prevent him from starting to eat before everyone is seated and his sister, sporting a look that brother’s around the world are used to seeing, sits with glee as her brother gets in trouble, again. The caption calls their products “The Pure Enjoyment” and the text urges the readers to send for a free copy of their “Welch’s Mother-Daughter Cook Book”.
Source: March 10, 1947 Life magazine.
