Description
Full color 7 1/2″ x 10 1/2″ ad for their Long Grain and Wild Rice Mix. The ad has a picture of a large platter that is filled with this dish and sitting on the dining room table that is set with a red tablecloth. The ad caption calls this “Wild!” and the headline asks “What tastes better than plain wild rice?” and the answer comes out to “Try Uncle Ben’s Long Grain and Wild Rice Mix!”. The ad shows the 3 New Rice mixes which are Wild, Curried and Spanish.
Source: December 6, 1963 Time magazine.
