Description
Full color 9 1/2″ x 13 1/2″ ad for their Converted Long Grain Rice. The ad has a picture of a skillet containing Uncle Ben’s Rice and Swanson’s Chicken Fricassee to form a mouth-watering entrée. The headline says that this meal was available for “Just 14 cents a serving!” and the text gives the simple instructions on how to make it. It mentions that sending in a label from the rice and from the chicken fricassee you would get 25 cents in return.
Source: October 13, 1952 Life magazine.
