Description
Full color 10″ x 13 3/4″ ad for their Swans Down Yellow Cake Mix and the ad that says “Wait till you taste this winner!”. It then says that “You’ll know for sure why new Swans Down Mix wins over all other leading cake mixes”. The large picture shows a woman putting, what looks like, strawberry filling on top of the first layer of cake with the second prepared and waiting to be inserted. “In national taste tests” in over 4,000 homes they compared the new Swans Down Mix to other mixes then they were all voted on. Swans Down was voted best tasting!” and it won over all the other mixes. Unusually “Swans Down won on more than taste!” as it was also voted the winner in size, texture and moistness. They are urging you to “Whip up a Swans Down Mix winner like this for your family”.
Source: September 20, 1954 Life magazine.
