Description
Full color 9 1/2″ x 13 1/2″ ad for their Hot Wheat Cereals, both Regular and Instant. There is a drawing of a hurried Mother trying to get everyone out of the house in the morning as her husband calls for the car keys, two children shout questions from upstairs and the third child is pulling at her apron strings. The headline offers “Wonderful News for Busy Mothers…” and mentions their “Delicious Hot Wheat Cereal” that “Cooks in just 10 Seconds!” The text talks mainly about the Instant assuring us that it is Precooked and talks about the proper nutrition that is in it and the benefits you will receive from a breakfast of this quick meal. The ad mentions the other, more normal, cereals that were offered at this time.
Source: October 13, 1952 Life magazine.
