Description
Full color 9 1/2″ x 13″ ad for their Life Cereal. There is a picture of a barnyard scene where three white, round creatures are gathering supplies in and around the red barn and bragging as they work. One says that “We’re 80% as useful as the protein in eggs” while another says that “We’re 100% as useful as the protein in meat and milk” and the third one says that “We’re the useful protein in Quaker’s great new cereal, Life“. In the front of the ad is a tasty looking bowl of this cereal topped with strawberries and doused with milk. The text talks about “The most useful protein” and dismisses “Lazy proteins” as being unable to build your body.
Source: September 1963 McCall’s.
