Description
Full color 9 1/2″ x 13 1/2″ ad for their healthy Grape Nuts cereal. There is a colorful picture drawn by Dick Sargent of a mother and a daughter, wearing matching clothes, comparing waistlines. The mother seems to be happy with the results and the headline bluntly says that “Any protein cereal helps keep you the same size…as long as it’s Post Grape-Nuts“. The text claims that this is the “most highly concentrated protein cereal” and contains “30% more protein per spoonful”.
Source: March 9, 1959 Life magazine.
