Description
Black and white 10″ x 13″ ad for their Grape-Nuts Brand Wheat-Meal Hot Cereal. This ad, which was part of an introductory program for this product, starts with the headline “Housewives – breakfasts are on us”. Next is a drawing of a giant box of this product surrounded by 24 steaming bowls of hot cereal and the words “Let us treat your family to 24 steaming bowl of..” with an arrow pointing toward the product name and a chef holding another bowl saying “You serve it…we pay for it!”. The offer, which closed April 1, 1948, required you to buy the product, use it and then send in the box-top along with a letter explaining the cost of this product and your money would be refunded. This ad is larger than my scanner bed so the outer edges of the ad will not be visible in the scanned view.
Source: February 9, 1948 Life magazine.
