Description
Black and white 10″ x 14″ ad for Grape-Nuts cereal. There is a picture of a man standing on the ground looking up at an immense bridge under construction with gangs of men, girders of steel and beams of wood. The ad headline assures you that “You can build yourself a strong and sturdy body – Just as an engineer builds a bridge”. The text talks about the kinds of sturdy materials that are needed to build something like a bridge and counters with a list of the materials that a cereal like Post Grape-Nuts injects into your body. It goes on to talk about the “special baking process that makes it makes it digestible with the least effort” and dwells upon the fact that it is a “crisp food” that will exercise your teeth and gums. This is the same logic that applies to to why I should give Milk Bones to my dogs. There is a coupon at the bottom of the page that would bring four free boxes of Grape-Nuts to your home. This ad is larger than my scanner bed so the outer edges of the ad will not be visible in the scanned view.
Source: May 1925 The American Boy.
