Description
Full color 9 3/4″ x 13 1/2″ ad that is for the New Nucoa – The Wholesome Vegetable Oleomargarine. In this ad there is a picture at the top of a Police Officer putting his arm around a little girl who is looking up at him with a great deal of compassion and the headline says there are “So many ways they must be guarded”. Below this picture it then says that “With them in mind…We Created This Wholesome New Nucoa“. It then says that “Your little ones…what a joy they are to you – yet what a problem. You must be so careful of their diet…make sure that it’s always well-balanced. And yet you must keep within your food budget. Perhaps you have hesitated to economize by giving your children a margarine as a spread for bread. But once you have tried the new Nucoa, how completely every one of your doubts will vanish. For Nucoa is an utterly new kind of margarine…developed after years of research. A delicious, pure vegetable margarine, churned in fresh, pasteurized skim milk. It has been approved by Good Housekeeping Bureau, and accepted by the American Medical Association, Council on Foods”. The text continues in this ad but it ends with the words, “The wholesome thrift spread for bread”.
Source: June 21, 1937 Life magazine.
