Description
Full color 9 1/2″ x 13″ ad for their two versions of Shredded Wheat with a tie-in to the NFL. On a breakfast table you can see both boxes standing behind two HEAPING bowls of the cereal that are topped off with fruit. The headline claims these are “The only two breakfast cereals endorsed by the NFL” and the text says “They’re served on all 15 NFL training tables”. This ad is larger than my scanner bed so the outer edges of the ad will not be visible in the scanned view.
Source: September 16, 1966 Life magazine.
