Description
Full color 9 3/4″ x 13 1/2″ ad that touts “Spring for Sale” as an ad for Morton’s Salt. The picture under the headline shows a group of onions and a bunch of radishes next to an old-time salt dispenser and then it says that “Grocers offer you a flavor bargain in tender, young vegetables and Morton’s Salt“. It then says to “Step right this way, folks – now, who else wants some of Mother Nature’s great Spring Tonic! It’s good for everything that ails your winter-weary appetites. And you get this wonderful elixir in every bite of these sweet baby onions, and these snappy dew-drenched radishes. Get ’em while they’re fresh! And, of course, the only salt good enough for such young, tender things is Morton’s Salt – you know, that cool, pure-white salt that makes flavor fairly roll around your tongue. Right now, your grocer is displaying Morton’s Salt (you know, famous blue package!) with his Spring vegetables. So, hurry! Hurry! and put plenty of this Spring into your daily diet. And remember – Be sure you get Morton’s Salt!”. And remember the last part of the saying, “When it rains it pours”.
Source: May 29, 1944 Life magazine.
