Description
Full color 9 1/2″ x 13 1/2″ ad that shows a group of four teenagers that seem to be deliciously enjoying their meal made from Libby’s Barbecue Sauce And Beef Sloppy Joes. The picture shows the four of them laughing and very excited to be having their meals of Sloppy Joes. Well, the ad headline claims that “Sloppy Joes are neat!” and, I guess, that says it all. All except for the few more sentences in the ad. “Full of meat! Libby’s kind – the lean, juicy kind – ground up and simmered in honest-to-George barbecue sauce. Heat it up. Scoop it on buns and go. Beef or pork”.
Source: April 22, 1966 Life magazine.