Description
Full color 9 1/2″ x 13 1/2″ ad for Kellogg’s that says “The food you buy today takes a smaller part of your pay!” There are two men (Homer and Jethro) standing there strumming guitars and singing while wearing their matching red and white vertically striped shirts, and the hats that are horizontally striped. They are playing behind a stopped shopping cart that is filled with food and there are several six-packs of pop underneath. The ad says they sing for their supper and they can tell you that “the foods you buy today at the grocery store are fresher and of better quality, greater in variety, easier to prepare, and more nutritious than ever before. The American standard of eating is higher than at any time in history. And for this bounty you pay a smaller percentage of your income than people anywhere else in the world”.
Source: September 25, 1964 Life magazine.
