Description
Full color 9 1/2″ x 13 1/2″ ad for their Hi-Protein Special K cereal. The ad has a picture of, what is called, “The complete protein breakfast that’s quick as instant coffee”. There is a box of Special K and a bowl poured full, a quart of milk, a cup of coffee and a half of a grapefruit. The ad explains that by pouring a half a cup of milk over this bowl of Special K will give you complete protein and less than 240 calories.
Source: May 5, 1961 Life magazine.
