Description
Full color 9 1/2″ x 14″ ad for Rice Krispies cereal. There is a picture of a blue-colored tile countertop with bowl and plates of a similar color. One bowl is filled with Rice Krispies and a few sliced strawberries while another whole bowl of strawberries waits nearby and milk is being poured onto the cereal from a clear glass container. The headline calls this the “Civilized way to get the vigorous virtues of rice in the raw” and the text mentions the value of “native rice” and claims that Kellogg’s restores all important ingredients that are processed out during manufacturing.
Source: April 25, 1960 Life magazine.
