Description
Full color 9 1/2″ x 13 1/2″ ad for their Variety Package which, according to the headline, was “Made to Order for Wartime Meal Planning”. The picture in the ad shows a package with the wrapping removed and three hands, adult male, adult female and a child, reaching to choose their favorite cereal. The ad explains that in this package you will find 6 nutritious Kellogg cereals – 10 generous packages and there are six different reasons explained why the use of cereal, especially in containers such as this, made sense in a busy world.
Source: May 24, 1943 Life magazine.
