Description
Chevrolet – Black and white 9 1/2″ x 13″ ad that demonstrates some of the different claims that were made for cars of the past. There is a picture of a Light Colored Chevrolet in some kind of showroom with a lady in a light dress and a white fur standing provocatively in front of it with the headline announcing “New Chevrolet 1938 The Car That is Complete”. The next headline claims that “Again – it’s Chevrolet for Completeness!” and the text tries to explain the claim of completeness. It talks about it being a “low cost”car yet has “every essential feature from Valve-in-Head Engine to Perfected Hydraulic Brakes“. This ad is larger than my scanner bed so the outer edges of the ad will not be visible in the scanned view.
Source: January 17, 1938 Life magazine.
