Description
Full color 7 3/4″ x 11 3/4″ ad for Wheaties. The ad has a series of three pictures of Life at the Breakfast Table. The first picture, called Stop This shows a mother trying to get young Johnny to eat his morning bowl of cereal while the father complains to both of them about the noise. The second picture, called Listen to This, shows the mother having coffee with an older lady who is telling her that her youngsters used to fight about eating too until she finally tried Wheaties. The third picture shows a happy table where Johnny and Dad are laughing about how many bowl of Wheaties the young boy has managed to put away. This ad was the back cover of this particular magazine so there is the address label in the upper left hand corner and some darkening along the right side.
Source: July 1937 Better Homes & Gardens.
