Description
Black and white 9 1/2″ x 13″ ad for their New Instant Cream of Wheat. There is a picture of a young lady holding the hand and helping her much younger brother to safely maneuver the wet stoop and make it into the house. The headline asks will it be “Colder tomorrow?” and warns that “That’s Cream of Wheat weather. Guard your family with hot Cream of Wheat“. There is a small picture of the new box and the caption assures the readers that it “cooks completely in just 30 seconds”.
Source: November 1958 McCall’s.
