Description
Black and white (except for the picture of the Contadina can) 10″ x 13 1/2″ ad that shows the Neapolitan family sitting and standing around a small table that seats one. They started the Contadina Tomato Paste Company and there are at least three generations of the people who make this product. The ad gives a short story about their starting in Italy then coming across to California and finding their tomatoes and switching over to them. The ad says that for every “little bitty can” of Contadina Tomato Paste there are eight tomatoes worth of product in each one.
Source: September 25 & November 6, 1964 Life magazine.
