Chef Boy-Ar-Dee Ad September 1964

$7.50

Chef Boy-Ar-Dee Ad from September 4, 1964 Life magazine.

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Description

Chef Boy-Ar-Dee Ad September 1964Full color 9 1/2″ x 13″ ad for Chef Boy-Ar-Dee Ravioli that has a plate filled with this delicious product waiting there for you. The caption under the photo says this is “Shades of Rome: Ravioli with real Italian flavor”. The ad tells us that “In Rome, they take bite-size squares of macaroni, stuff them with beef till they bulge, then simmer them in a special tomato sauce and true Italian spices. Here, we follow the same recipe. Yes, I make ravioli the old Italian way. And the result is delicious! Nutritious, too. Because the quick pep of macaroni is made more lasting by all the beefy protein. It’s true, too, of the milk protein in cheese-filled ravioli. It’s real Italian ravioli, and costs only about 15 cents a serving. And as you listen to compliments on your Italian cooking, let it be our secret that you did it the convenient Chef Boy-Ar-Dee way”. If you have any qualms about whether or not this is real, the statement is signed. Unfortunately, I really can’t read the signature but it says “chef” at the end of it.

Source:  September 4, 1964 Life magazine.