Description
Full color 9 1/2″ x 13 1/2″ ad for their Vegetable Beef Soup. Against the typical red background is a plate with several sandwiches, pickles, an orange and a bowl of their Vegetable Beef Soup. The spoon is being withdrawn from the bowl filled with vegetables and beer as the headline claims that “Campbell’s puts more goodness in…so you get more goodness out.” This, according to the ad, is a “Wholesome, nourishing 4-minute meal.”
Source: April 26, 1963 Life magazine.