Description
Full color 9 1/2″ x 13 1/2″ ad for their Instant Coffee. The headline proclaims “No-siree! No other coffee ever gave you all this!” and there are three pictures that illustrate the point. First there is a picture of a man in a business suit sipping on a cup of this coffee as he sits on a throne of pillows and is fanned by a servant while the headline calls it the “Grandest flavor ever – or money back!” Nest there is a man sitting at the breakfast table while his wife holds a cup of coffee that seems to be appearing by magic and the headline calls it a “Magic convenience – no pot, no grounds!” Lastly there is a picture of a housewife with her counter with coffee cups lined up and all filled from a jar of Borden’s Instant Coffee while the headline claims “And, for economy, half again as many cups!”
Source: April 14, 1947 Life magazine.
