Description
Black and white 10″ x 13″ ad for their Vivid Vision Television sets. The ad announces this by saying that “Philco Cool-Chassis TV brings you a totally new viewing experience”. The text goes through an adjective-filled description of what Philco believes the viewers will see when they sit in front of this unit. In this ad is shown a Philco 4854 Italian Provincial in Renaissance Mahogany.
Source: November 3, 1961 Life magazine & November 18, 1961 Saturday Evening Post.
