Description
Black and white 9 1/2″ x 13″ ad for their Toothpaste. Pictured in the ad is an X-ray of several teeth with a large cavity in one of them. The headline asks “How many cavities can you expect if you brush with Crest“ and the text answers that it really depends on the person. Nineteen years worth of tests have shown that you, as an individual, will get fewer cavities if you use Crest. The tests are still going on, 700 people were being tested at the time of this ad. They remind us that no toothpaste will work unless you use it and use it correctly. They say that “Fighting cavities is the whole idea behind Crest“.
Source: April 2, 1971 Life magazine.
