Description
Full color 9 1/2″ x 13″ ad for their toothpaste with MFP Fluoride. There is a picture of a father and his daughter on ice skates and both have the ring of Fluoride Confidence around their heads. The headline says that you will get a double ring of confidence when you use Colgate although only one shows up on the people. The text talks about how no toothpaste prevents cavities better and you will get mouthwash confidence too.
Source: April 28, 1972 Life magazine.
