Description
Three color 10″ x 14″ ad that tells you that you can “Fight Tooth Decay with Colgate Stop Bad Breath All Day”. The ad picture shows a mother and a father and their two children playing on a pond that has been frozen over. They are ice skating and the young daughter has fallen and is being helped up by the father. Another lady further down is saying that “Every mother should give her family the benefits of Colgate with Gardol and its defense against tooth decay”. The ad says that “In two-year clinical tests, young adults who brushed with Colgate Dental Cream averaged 46% fewer new cavities that those who used a plain toothpaste”. They admit that nothing completely stops cavities but you will have fewer with Colgate.
Source: February 1, 1960 Life magazine.
