Description
Black and white 9 1/2″ x 14″ ad for their Hair Tonic with V-7. The ad has two pictures of Chicago White Sox pitcher Billy Pierce, the first is of him in the shower with water running down his face and his hair looking like it does when you are in the shower. In the second picture he is out, dressed and has combed his hair perfectly with Vitalis. The headline calls this the “New greaseless way to keep your hair neat all day” and has pictures of a lady holding up pillows, one from a man who uses a greasy hair tonic and the other from a man who uses Vitalis. As should be expected from an advertisement the one on the left, the greasy hair tonic, looks like it was placed under a battered 1910 Ford truck to keep the driveway clean. This ad is larger than my scanner bed so the outer edges of the ad will not be visible in the scanned view.
Source: March 18, 1957 Life magazine.
