Description
Black and white 7 3/4″ x 10 3/4″ ad for their Quick Home Permanent. There are two smaller photos of a woman doing the wave, the first is the weary old wave and the second is the new Quick wave and the headline claims that “Now! Richard Hudnut frees women from 1/2 their waving work!”. Below these two pictures is a larger picture of a this woman after using the Quick way, all dressed up for a glamorous night out and the caption urges you to “Note the soft natural look of the new Quick wafe – how beautifully it suits the newest styles”. The text describes the many benefits that you will enjoy from using this product and gives a price of $2.00 per box with each box giving you two waves.
Source: June 1956 Good Housekeeping.
