Description
Full color 10″ x 13″ ad for their Professional Permanent. There is a colorful drawing of a lady in profile while the background shows her in romantic moments visiting popular places in Europe with the man of her dreams. The headline calls this “the most desired of all permanents” and the text tells you to ask your beautician about Revivex and Conditionol. It ends by urging you to “Make an appointment today for a Helene Curtis conditioning permanent!”.
Source: October 1952 McCall’s.
