Description
Full color 9 1/2″ x 13 1/2″ ad for the First Water-Astive Hairdressing for Men. The ad has a picture of a curvy lady in a mermaid suit sitting at the bottom of a waterfall and she is saying that “New Groom & Clean is water-active just like me”. The text explains that as you comb it is cleaning your hair of dirt and dandruff. There is a picture in the bottom right corner that shows two male hands next to a sink with running water. One hand has a regular cream built up on it and the other, which is Groom & Clean, has no build-up.
Source: May 14, 1965 Life magazine.
