Description
Full color 9 1/2″ x 13 1/2″ ad for their Born Blonde Lotion Lightener. There is a picture of an attractive blonde looking coyly at the camera as she holds her folded-up glasses under her chin and the headline says “Blonding simplified”. The text claims this product “speeds up blonding” and by being “created for today’s blonde, it lightens faster, helps blondeness take better, whatever toner you use!”. It mentions coming in a complete kit and simply tells the steps required to achieve blonding.
Source: July 1967 McCall’s.
