Description
Full color 10″ x 13″ ad for Born Blonde with the statement that “Maybe the real you is a blonde”. The picture shown in the ad is a very close-up of a lady with blonde hair and a dark blue eye. The hair is almost partially covering her eye of which only one of them is shown. The text in the ad describes how a woman will try to make herself look better and talks about the ways that she will try to make that happen. The ad says that many don’t make the real decision: “they should have been born with blonde hair”. They talk about the ease of the blonding process with this product since it “uses no peroxide after the lightening stage”. They claim that your hair will stay shinier and healthier-looking with this product.
Source: May 20, 1966 Life magazine.
