Description
Full color 10″ x 13 1/2″ ad for their Loving Care Hair Color Lotion. The ad has a picture of an attractive lady with dark hair standing in front of a rippling pool of water where her reflection, with gray hair, is visible. The ad has the familiar phrase “Hate that gray? Wash it away!” and says “New! Color only the gray without changing your natural hair color!”. There is a smaller picture of a haggard looking man with a leer in his eyes and the caption that using Clairol “Makes your husband feel younger, too…just to look at you!”. This ad is larger than my scanner bed so the outer edges of the ad will not be visible in the scanned view.
Source: May 1962 Ladies Home Journal.
