Description
Full color 9 1/2″ x 13″ ad for their Creme Toner. This ad has a series of photos that show a lady with her hair done in nine different shades of blonde. It shows her hair in Extra Lite, White Beige, Silver Beige, Extra Lite Platinum, Moonbeam Blonde, Ivory Chiffon, Ra Towhead, Rose Beige and Champagne Beige. The ad headline claims that you can “Now be any of these delicate blondes!” and it then says that if you “Close your eyes for a moment and pretend your hair is as pale and romantic as Ivory Chiffon…or Champagne Beige…or any heavenly blonde shade you’ve ever dreamed of. It’s a beautiful daydream. Make it come true…with Clairol’s Creme Toner, the only color cosmetic that creates this range of 22 pale, delicate blondes! First your hair needs Ultra-Blue Lady Clairol Lightener. Then select the shade of blonde you want to be. Clairol’s Creme Toner does the rest. (It works gently…and it leaves your hair feeling like silk.) Your hairdresser loves Clairol’s Creme Toner…and you’ll love living your life as a blonde”.
Source: March 9 & April 20, 1962 Life magazine.
