Description
Full color 9 1/2″ x 13″ ad that gives you hints on “How to think like a man when you buy a shaver”. It suggests that you “Give him the shaver more men give themselves”, Remington. The full ad is a picture of a very attractive young lady with blonde hair and the text is written and placed on very attentive places on her face. I have taken some of the items written and relayed them for you, not that I am all-knowing or all-seeing, just that I have the ad in front of me. They claim that “The blades on the newest Remington Lektro Blade Shaver are four times sharper than they used to be, and can be replaced by equally sharp blades in a mere instant”. They feel that “If you were a man, you’d be vain about your sideburns and moustache and wouldn’t let anything bad happen to them. Our big Hideaway trimmer will see to it that only the best things happen to them”. They say that “If you were a man, your skin and beard would be different than other men’s skin and beard. Our special comfort system is designed to let each man adjust his shaver to his own particular beard”. And, finally, “If you were a man, your shaver design would have to be more than pretty. It would have to make sense. Although our slanted head design is easy on the eyes, it’s real purpose is to provide easier, more comfortable handling. Especially on the neck”.
Source: December 10, 1971 Life magazine.
