Description
Full color 9 1/2″ x 13 1/2″ ad has a photo of a lady in a gold-colored evening gown with a train dragging behind her. She is standing in a majestic room and looking in front of her as she stands sideways. The ad headline has the familiar “Modess…because“. It then says that “Only New Design Modess gives you the luxury of a new whisper-soft fabric covering…no gauze…no chafe”.
Source: September 20, 1954 Life magazine.
