Description
Black and white 9 1/2″ x 13 1/2″ ad for their Sweet Music Bra. There is a picture of a brunette lady wearing seemingly nothing more than a Sweet Music Maidenform Bra and running her fingers through her hair as she lies on her side on a light covered surface. The headline orders you to “Keep your eye on Maidenform“ and the text talks about how the stretchable straps on this bra “can’t possibly curl, ripple, or twist”. It explains how they are “made with an amazing new mesh” which is an “elastic that’s specifically constructed to lie flat permanently”. It also claims that these straps take a low-down swoop in the back, “for those who care to bare”. The caption along the top of the picture gives prices and fabrics for the different models offered.
Source: September 18, 1964 Life magazine.
