Description
Black and white 9 3/4″ x 13″ ad that shows a picture of a man wearing a white shirt and a tie sitting in a casual setting as a well-dressed woman sits above him with a piece of paper that says Manhattan Span on it. They are offering you “Free first laundering with every new Manhattan Span shirt at any member laundry of the American Institute of Laundering”. They claim that “Manhattan backs up Span’s longer lasting good looks with the most famous guarantee in shirts. FREE! We’ll buy you a new shirt if this Manhattan Span Collar doesn’t outlast the rest of the shirt. To this we’ve added a new dimension – with your new Span shirt you get a certificate entitling you to a few first laundering at any member laundry of the American Institute of Laundering. Span is Size-Fixed (your size for keeps), Man-Formed (cut to fit your figure) and Collar Perfect (in a style to fit your face). There is also notification that the lady in the photograph is also wearing a Lady Manhattan shirt.
Source: September 20, 1954 Life magazine.
