Description
Riviera Gran Sport – Full color 9 1/2″ x 13″ ad with an angled view of a Red Riviera Gran Sport and a headline that warns you that “A 360-hp Wildcat V-8 isn’t all that’s new with Riviera Gran Sport. But what a start.” The text claims that there is enough “new: on this car to “easily spend a party or two talking enthusiastically”. It reminds us that this car and the Skylark GS received the “Cars magazine’s fifth annual ‘Performance Cars of the Year’ award” and makes us aware that there are more things to discuss about this car that what is on the surface. It suggests that you not spend your time talking about it though, instead you should go to your Buick Dealer and drive one.
Source: April 9, 1965 Life magazine & May 4, 1965 Look magazine.
