Description
Full color 9 1/2″ x 13″ ad that is for their Skippy Creamy Peanut Butter but it comes with “A Paid Testimonial From Basil Rathbone for Skippy Peanut Butter“. There are two pictures of the famous star. In the first picture, he has the same, worried look on his face as he is waiting for his treat. In the second picture, the one on the right, he is holding a cracker with a bite out of it and it has been spread with Skippy Peanut Butter. And he is smiling! The ad says that “You perhaps know how we gently persuade famous folk to say sincere-sounding things about Skippy. WE PAY THEM MONEY. Take Basil Rathbone. We approached the suave actor at his table in a small fashionable restaurant. At first he mistook us for the waiter and asked for more French bread. But then we handed him a fistful of money (fortunately, we have a rather small fist), and asked him to say something nice about Skippy Peanut Butter. “Peanut Butter?” he exclaimed. “Surely you jest! Do you mistake this small fashionable restaurant for a nursery school for particularly loathsome children? Peanut butter is only for little tots who know better. Fah! We pleaded. We implored. Then we brought in another hatful of money. Mr. Rathbone agreed to try Skippy. “Heavens to Betsy!” he cried aloud. “Can this be peanut butter? It tastes exactly like fresh-roasted peanuts under glass. Why, it would indeed be a shame to waste this splendid product on unappreciative children. May I keep this entire jar to butter my French bread?” As Mr. Rathbone discovered (and you can, too) – Skippy is the one peanut butter made on purpose for grownups. Skippy alone gives you the true, exact flavor of U.S. Grade No. 1 peanuts. No other peanut butter tastes, or stays fresh and easy to digest like Skippy. because no other is made like Skippy“.
Source: January 11, 1960 Life magazine.
